A while back, a contact on LinkedIn asked me about how I deal with negative comments on blog posts. I post regularly on LinkedIn, looking at social media marketing and big data, so this was not on the writing posts on this page, but even so, I think it’s a relevant discussion, and one which everyone who posts online is going to deal with at some stage. The fact is not everyone is going to like what you write. This is the same as in regular life – not everyone’s going to like you, no matter how you try. You’ll never please everyone, and while you definitely should read and assess anything and everything that people have taken the time to post in response to your work, you need to also know, within yourself, what the likely outcomes are of your reactions.
‘Never respond to critics’
At one stage in my mentorship which Christos Tsiolkas, Christos advised me to never respond to critical reviews of my work. There’s just no positive outcome, there’s nothing you can say or do that’s going to end up reflecting well on you – if a person says your book is bad and you respond with ‘well you don’t know what you’re talking about’, what then? How will that response reflect on you? Sure, responding might get you some more coverage, maybe it sparks some discussion, some writer taking on his critics, but in the majority of cases in fiction writing you’re debating a difference of opinion. Even if they’ve mis-interpreted your meaning, that’s what they got from your work, that’s the response they had, you can’t really debate that. The unavoidable fact is that the more you put your work out there, the more likely it is that people are going to talk about you – the more people talk, the higher the probability that some of those comments are going to be negative. There’ll always be one. There’ll probably be more than one. The key element to consider is how happy you are with your work – are you, personally, satisfied that you’ve done all you can to make your work the best it can be, the best representation of what you wanted to communicate? From that perspective, you’re better placed to assess whether the critic is raising a valid point worth consideration – you need to be able to assess this for yourself, and think ahead to the most likely outcome of your response or silence. You can’t be sitting over every readers’ shoulder explaining what you meant – people will take what they want from your writing. You have to let them.
‘Always respond to every comment’
Here’s where the non-fiction world differs somewhat – whilst responding to a critic of your fiction work is based purely on a subjective viewpoint, responses and comments on non-fiction work are often based on points of fact, in which case you may need to respond to ensure it’s clear to all that you’ve done the work, that you do know what you’re talking about. The general advice in social media circles is to respond to all comments, positive or negative. But even then, there are some which you just can’t – spammers send through weird things like this:
The article this was posted on was about how social media is ever-evolving. How could I respond to that? What would be the outcome of my response? My judgement in this case was that this wasn’t worth replying to, as there’s nothing to be gained from this – the only possible outcome could be further interactions with what I suspect to be a spammer. So no response.
My basic approach to dealing with negative comments on non-fiction work is stick to logic and avoid emotional response. Emotional response is reactive, so you’re best advised to take a moment to think. You need to appreciate that this person has taken the time to read your piece, that you don’t know what sort of mindset they’re in. From there, you should re-read the comment then only respond if you feel there is likely to be benefit in you doing so. You shouldn’t back away from a challenge – if the commentor is welcoming some sort of debate based on your work, then that’s a great opportunity to generate discussion and make connections with interested parties, but often times that’s not what negative commentors are seeking. Often, they’re just saying things. Understanding which is which is important in your assessment process.
The Comments I’ve Seen
So here’s a few examples of comments on my posts, and how I’ve handled them. This first comment was on a piece about partnerships between social media platforms and tech companies.
The post had more than 3k views and 100 likes, so obviously not everyone shared this commentor’s opinion that it was loaded with jargon. There’s not really anyway I could respond to this, if I say ‘good’ that provides no benefit. I could say it’s not filled with jargon, but I’m not sure it would’ve served much purpose, and the wording of the comment suggest to me that this is not really an opinion based on logic. I chose to ignore in this case.
This next one was on a piece entitled: “What Does a Lack of Social Media Presence Say About Your Brand?”
Obviously this guy felt pretty strongly about it not being relevant – though it is interesting that he read and commented on this piece on a social media network. Again, no response on this one – I doubt that my reasoning would be changing his mind at this stage.
I quite liked this one, and did respond, as per the screenshot. The piece was about how change is constant in the social media space.
Now, admittedly, I’m not sure what the commentor meant about ‘US competitive standing’ – I’m Australian so this wasn’t really in my sphere of thinking when approaching the topic – but my initial response was ‘why comment?’ The post did pretty well, it had been viewed more than 8k times and received a lot of likes, so this was obviously a common thought. To me, this person was just looking to argue, but I felt compelled to respond in this case because I didn’t want to back away from a challenge. In the end, my response is logical, stating my point, avoiding any personal or emotional conflict in my language. Whilst I do think the original comment was baited and attacking in tone, responding in kind is just not going to be beneficial. There was no further correspondence but I was happy with my response.
And then, of course, there are the people who just want to say things. Whether they’re having a bad day or they dislike the topic or they hate the look of your profile photo, some people just want to say things. Take this one for example from a recent piece (not mine) titled ‘Three Unusual Reasons Why Every Professional Should be on Twitter’:
Now, there’s obviously significant evidence to counter this, but even if this was your belief, why comment on a piece about Twitter marketing? Why are you even reading it? Sometimes, people are compelled to say things, no matter what those things are or who they might be broadcast to. If you think it’s worth responding, you should, but there are times when it’s best to just leave them be.
It basically comes down to your own commonsense. You should always read every comment and take in all the info – these people have taken the time to read your work so you owe them the same respect. But you have to consider how your responses are going to be received, remain mindful of the potential outcomes. For fiction, take on board the points raised, consider them, then action them if you feel like there’s something worth investigating to improve your work. If one person comments on a certain aspect that no one else has mentioned, and you don’t necessarily agree with their opinion, then you can leave it. But if two or more people mention the same thing, in isolation from one another, then you need to re-visit and ensure your work best represents what you intended. For non-fiction, respond wherever you can, but only if you think it’s worth doing so.
The worst thing anyone can do is take the comments to heart and give up. Don’t give up. You’re always going to face some level of negativity, it’s important to take it for what it is. It’s one person’s opinion. Don’t take it personal, view it as that, as one person’s thoughts on the work presented, not you personally. Having an idea challenged is actually a great way to solidify and improve your thoughts and processes, we need diverse views to advance our understanding. But also know that sometimes there’s nothing you can say. Either way, every comment is an opportunity to learn.