I read an interesting quote recently, which apparently came from the Russo brothers, who are currently developing the new Avengers films for Marvel.
As per Joe Russo:
“We are designing a movie specifically for the TikTok audience. Embracing the low attention spans will save the industry.”
I haven’t been able to verify 100% that this came from Joe Russo, but it wouldn’t be the first time the Russo brothers have talked about this approach.
When developing a live-action Hercules series back in 2022, they also noted that they would be looking to better align with the TikTok generation, explaining that:
“[Young viewers] don’t have the same emotional connection to watching things in a theater.”
But what does that mean, exactly? If younger audiences don’t align with storytelling in the same way, what does that mean for film, and storytelling in general, and how can we learn from that, as writers, to maximize the appeal of our work?
I think we might have actually seen it in practice in the new ‘Superman’ movie. For those who are unaware, James Gunn’s reimagining of Superman, his first film as the head of the new DC Studios cinematic universe, is super fast-paced, giving limited time to character development, and maximum time to cartoonish, crazy action sequences.
The approach, basically, is that the audience already knows the Superman story. You already know about the kid from Krypton who crashed on Earth and was raised by farmers, and gradually learned that he’s different, etc. We all know this, so Gunn has wasted no time on that element, choosing to start the movie 3 years after Superman has risen to public consciousness.
Which also means that Superman is already in a relationship with Lois Lane, and that Lex Luthor hates Superman. Also, Supergirl exists.
We don’t have any specific context for the relationships between these characters, but the idea, seemingly, is that we don’t need it. You just get in, fill in the blanks, and enjoy the ride.
Except, there’s literally no emotional payoff in that approach. We, as the audience, don’t feel anything for Lois Lane and Clark Kent as a couple, because we don’t see them build their connection over time. We have no context for exactly why Lex Luthor, personally, hates Superman so much. And without that emotional connection, the film is just like a music video, a series of flashy scenes, that are fine as action sequences, but feel more like a couple of hours of scrolling through TikTok, with not much really sticking in mind, and connecting with your emotional reasoning.
That, to me at least, seems like a far less resonant storytelling approach. But again, as the Russos note, maybe that’s the point, because young viewers don’t have the same emotional connection with movies anyway.
But it feels like a step back. In large part, it feels like a commercial push, a promo reel of footage to sell action figures, and not much else.
Sure, I can fill in the blanks, I can assume the connections, and follow along with the story. But I don’t have any connection to it, and that, I would suggest, is not the way that you want to go with your stories.
And I don’t believe that’s what modern audiences want. ‘Stranger Things,’ for example, spends significant time on character development, and establishing emotional connection between the characters. ‘The Last of Us’ does as well. These are massive commercial hits, that still focus on story versus action.
Because without those connectors, the action doesn’t mean as much, and I don’t accept that the TikTok generation is somehow evolving beyond thousands of years of storytelling as a core element of our being.