Tagged: publish a book

self publishing

Another avenue to consider for writing, and one that’s now become a far more viable option, is self-publishing, and using platforms like Amazon to get your work out there, and into the hands of a reading audience.

And it’s easy to do. I self-published a novel a couple of years back, just to see how difficult it was, what the opportunities may be, etc.

It is pretty simple, and with new elements like AI image generators, creating a good-looking cover, and/or promotional content, is also easier than ever, giving you even more opportunity to create a book product that you can then sell and make money from.

The actual creation process (in terms of the book product, not the writing of the novel itself) is easy. But the real challenge with self-publishing lies in effective promotion, and raising awareness of your work.

Promotion and marketing is difficult in any context, and for most authors, who spend years alone in quiet rooms, plugging away at their novel, it’s pretty intimidating to go from that setting to speaking in front of a radio mic, or a room full of people.

It’s hard to do well, and can be a nerve-wracking experience. But you have to do it, in order to get people aware that you’ve actually written a book. Because if they don’t know, they can’t buy it, right?

Social media has made this a little easier, in that you can run social media ads, targeted to the right readers, while you can also build your own social media presence to help promote your work. But this is also both expensive and time-consuming. And again, it runs counter to the personality type of most writers.

Do you really want to be posting an Instagram Story every day, in order to maintain awareness, when you’d rather be writing?

This is why traditional publishing is a better route, for those that are able to take it, because publishing houses have their own PR teams and media connections that will get that coverage for you. Then you just have to show up and speak. When you’re self-publishing, the chances of you getting anywhere near that coverage is nil, and without that initial step of actual awareness, you’re not going to generate enough sales to make any money from your self-published work.

Which is the prime challenge. Self-publishing is not just creation, it’s promotion, and you need to come up with a plan for how you’re going to get people – many people – aware that you’ve published a new book.

That’s not easy, and without a few thousand dollars in marketing budget, it’s probably not going to be the savior approach that some suggest.

You also have to write something that resonates with an audience, and like traditional publishing shifts, literary fiction is not a big seller for Amazon readers.

On Amazon, for example, romance, fantasy, mystery/thriller, and science fiction sell the best, along with self-help, while ‘romantasy’ is a rising focus. If you’re writing in these genres, then you may have a better opportunity for discovery, and I would recommend checking in with the top sellers, and learning from their success, in order to better inform your approach.

But that also means refining your personal style and approach to align with what works, which may not be how you want to go about it. In which case, you better get happy with selling a few copies to your friends and family, and not much else.

There’s also been much talk about the ‘creator economy,’ and the opportunities of social media and video platforms, which enable anybody to explore their passions and generate income from their work. The only note I would advise on this is that while you do now have more platforms through which to find an audience, 96% of all online creators earn less than $100k per year.

Most people are not making money online, or they’re not making enough to live on, and if you’re dreaming of becoming a full-time writer, the opportunities of self-publishing may not be enough to sustain that goal.

Though it depends on your approach, it depends on your targeting, how flexible you’re willing to be, how good you are at what you do, and how many people you can get to talk about your books.

Maybe, if you reach the right influencers who say the right, positive things about your books, you’ll make some big sales, and you can use that as a platform for larger success.

But then again, self-publishing platforms are also increasingly being flooded with AI-generated content, which is diluting reader trust, and will impact overall sales.

Basically, what I’m saying is that self-publishing, as a process, is easy, but self-promotion, for most writers, is very hard, and getting attention in an increasingly crowded pool of content is challenging.

So if you are going to self-publish, you need to put a lot of focus on your promotional plan, and maybe start by cultivating a targeted social media following, that’s interested in the genre you write in, before you consider publishing.

Becoming an ‘Author’

IMG_0632

I read this excellent article by author Christopher Currie recently. It raises many of the issues and observations that I’ve found since becoming a published author, and those issues are part of the reason my second novel has been de-railed so many times. Chris is an excellent writer, and he has succinctly put into words many of the downsides of being published in a way that’s not complaining about success, which is one of the things that I’ve been most fearful of when discussing the same things.

I met Chris at the National Young Writers’ Festival in Newcastle several years ago, though Chris, I’m sure, either thinks I’m a total douche or an incoherent idiot – I treated Newcastle like a weekend off and was several beers into the night when we met. I’ve always felt bad about this, because I really like Chris’ work and his observations on writing – but this article in particular stands out to me because it’s talking of the negatives of the other side of publishing, of being an actual, published author.

As Chris notes, he is not complaining about success – and I too would never complain about being published. It’s a massive achievement and the people I’ve come into contact with have been amazing, and it’s the only thing I’ve ever really wanted to do. Writing, also, is almost an instinctive process for writers, it’s something we have to do. I can ignore it for periods, but it’s always there, stories being written in the back of my mind. Being published has opened up a heap of opportunities and it remains my dream to be a full-time author. But that’s where things get a little more complicated, and this is what Chris discusses in his article.

I guess the first, and main, point, is that becoming a published author will not necessarily change your life. When I first signed a book contract, the company I was working for was undergoing a takeover. People all about the place were stressing about losing their jobs, doing all they could to make good with the incoming managers. It was a pretty sad situation, a lot of good people, good employees, stressed because of something beyond their control. Me, I had a publishing contract. I thought I was going to have to leave work soon either way, heading off on book tours, doing talks. I was about to become a full-time author, so losing my job didn’t really matter to me too much. The idea in my head was ‘book gets published, you become full-time author’ – that becomes your job, your career. But I never really thought through how that might work.

The reality is not much changed. I was lucky enough to be retained at work and when the book was released I did a few launches and talks and interviews and then, about a month later, all was quiet again. It was back to normal life. The amount of money I made from my book was actually pretty good – I won $15,000 in the Victorian Premier’s Literary Awards on top of my book contract – but it was not enough to quit my job. I then sold the film rights, and that was massively exciting, and they signed up a director and we had meetings, wrote a screenplay, all was moving along. Then that production company folded. And by now it was several months after the book’s release so the ‘hype’ around it was gone and no other film companies were looking to pick it up (several have been interested ever since but it’s never been picked up). And life was back to normal. I wasn’t a full-time writer. Chris notes this, that you’ve only got a limited shelf life, and it’s totally true, then you’re back to where you were. I’ve seen lots of discussions and articles on this, and it’s hard to know if there is a way to fix it, but for me, I just couldn’t see how I was going to generate enough money from writing alone to be a full-time author, which was difficult to take, but that’s how it is.

The second down side, I found, was the publicity. Most of it was great, great people, good to get your name out there, have people discuss your work. But the negative reviews hurt. Bad. I only had a few, but they were in major publications. I’m pretty thick skinned with my writing, I can take people having a go at me and my work, no problem. But this was something I was immensely proud of, that not only me, but my editor, my publisher, other people had believed in and put their own hard work into. And then someone can totally trash it with a few paragraphs. It hurts, but again, that’s how it is. Not everyone’s going to like your stuff, you can’t write for every person. I’m much more comfortable with that now, but it was a learning curve.

The third issue I had was with the next book. For months after the book came out people always asked what I was working on next, and it was great, people were interested. Then the second novel got bogged down and it wasn’t working and people kept asking and in my head I was like ‘stop asking about it, it’s killing me’. This is no-one’s fault but my own, but Chris made an interesting note in his article – that he, in some ways, liked it more when he was unpublished. When there was no expectation. I can totally see where he’s coming from. I had an okay manuscript on the way by the time my first book was published. I signed a new contract as soon as it was offered, with the publication date set for a year or so later. This was what I’d always wanted, I was on my way, I could do this. I completed a first draft, had it all down, the story, everything was there. But it wasn’t great. I knew it. My publisher knew it. I went back to it, tried to fix it, but started getting myself in knots. Nothing was coming together, nothing was flowing, it wasn’t what I wanted it to be. And the most frustrating part – I knew exactly what I wanted it to be, I just couldn’t get it to work. I am still working on it, still writing that second book (among other projects), and I remain absolutely confident it’s going to be great, it’s getting closer each day. But the pressure I put on myself is what has blocked me up. I was no longer just writing something that maybe someone might read some day, maybe my friends would read – I was writing something that would be seen by a publisher. This had to be amazing. Not good, this had to be great. That expectation, my own expectation, has set such a high bar that it’s made it much more difficult to be free and flow with the story.

As I say, these are not complaints or not negative enough to ever want me to stop writing. They are more observations from the other side, which I don’t see a heap of. I can’t help but love writing. I do it every day, and I love getting that flow right, having a story form in my head, the sentences stringing together. I love having to get up and scratch around to find a pen in the middle of the night to get down some crucial sentence or note. I love everything about being a writer. And yeah, it’s hard, these points just attest to the fact that it remains hard as you go. I have no doubt that big name authors have the same challenges and issues. But it’s worth it. Nothing’s better than when everything feels right with a piece and you can’t wait for someone, anyone, to read it. When you know that you’ve been able to re-create the feeling you had when writing it in the body of another person. That communication is amazing. Nothing else comes close, for me.

And nothing beats the smell as you flick the pages of your own book.

As I work my way back into writing, getting more ideas and notes down, trying different ways to remain creative and create better work, this is what I keep in my mind. It’s tough, but you’ll get it right, it’s hard, but it’s always close to that perfect stream of a story.