LinkedIn Tree

What I’ve Learned from 40 LinkedIn Publishing Posts

Earlier this year, LinkedIn opened up long-form content posting on it’s platform to all users, an extension it’s popular Influencer’s program. I’ve been posting on the platform regularly, testing what works, what’s getting better reach, engagement, etc. After 40 posts on LI, here’s what I’ve found so far…





5 whys

Focus Your Content by Asking the Five Whys

he Five Whys is a process developed by Harvard researchers which helps brands establish the core purpose of their brand. More than just what you do, the process aims to define a brand’s purpose in the consumer’s world. From a content marketing perspective, this can be a very valuable tool, as it gives focus and consistency to your efforts.









The Benefits of Quality Content and Genuine Social Engagement

Quality content is real content with heart, storytelling elements that align with the hopes and aspirations of your target audience. You create it by listening, understanding and being part of your consumer’s world.


Bullies, Trolls and Haters: Dealing with Negativity on Social Media

If you’re active on social media, you’re going to have to deal with negativity from time to time. But it’s important not to take comments from haters, trolls and bullies to heart – it’s most likely not you, and you don’t want them to shift you away from your own goals.


What I’ve Learned from my First 20 LinkedIn Publishing Platform Posts

By now you’ve heard about LinkedIn’s publishing platform, giving all users access to post blogs on the platform. Have you used it yet? Thinking about what the benefits might be? In this new post on, of course, LinkedIn, I detail what I’ve learned from my initial experiences on the platform, and how you can get the best out of it.


The Thing About Viral Content…

Ever heard someone suggest you make a viral video? Ever seen people put ‘viral video’ in their marketing plan? The thing with ‘viral’ content is that by it’s nature, it’s unpredictable, you can’t plan for it. Focussing on creating ‘great’ content, based on knowledge and analytics, is a much better plan of attack.



A Guide to ‘Triple A’ Content Marketing Success

With everyone emphasizing the importance of quality content, the issue some people face is working out what ‘quality’ means. The key to great content is knowing your audience…




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