I’m a writer who stumbled into content and social media marketing, or I’m a media and comms professional with an absolute compulsion for prose. Either way, I love writing and I love solving problems – being a freelance writer and social media analyst allows me to explore both.

First, as a writer,  I’m an internationally published and award-winning author and blogger, with hundreds of works in circulation. I was first published in my early teens, I won a short story competition before I was 20, and I’ve gone on to win numerous awards, including the Victorian Premiers’ Literary Award and the Canberra Critics Circle ‘Best Novel of the Year’. My debut novel, ‘Rohypnol’, was published by Random House, both in Australia and internationally. It was reviewed well, and I got the chance to speak at many writers’ festivals and events, including the Melbourne Writers’ Festival and on ABC Radio National’s ‘The Book Show’. The film rights to Rohypnol were optioned by Hugh Jackman’s ‘Seed Productions’, but the movie never quite got made (though it’s an interesting story – happy to share it if you’re interested). My second novel, also under contract, has been in-production for some time, and is still moving ahead. ‘Challenging’ is the best word for it.

My professional career experience is in media monitoring – for more than 12 years I was a key operations manager in the Asia Pacific region’s largest media intelligence firm iSentia (formerly Media Monitors), helping clients locate, evaluate and action keyword mentions across all forms of traditional and digital media. Working in media monitoring gave me great oversight of the media and communications industry and taught me the importance of finding the message amidst the noise. From this perspective, I could also see the shift, the impact that social media was having on traditional sources, and when my time at iSentia came to and end, I was determined to learn everything I could about social and how to use social channels to best effect. I read everything. Then I started writing about it. Then people started asking me for advice.  Since then I’ve helped a heap of organisations to better understand and better utilise social media and content marketing strategies.

I work to share whatever knowledge I can when opportunity arises. The potential of social media is largely unexplored, we’re really only just beginning to understand the full potential of the medium. I’m diligent in ensuring I’m up-to-date and at the forefront of the evolving social landscape to ensure I’m able to provide the best, most relevant and most innovative strategies and information for my clients. My expertise has been recognised in various capacities, including being named one of the top 10 global content marketing influencers in Onalytica’s ‘2015 Content Marketing Landscape’ report, and in being invited to speak at various industry events, as well on radio and in various publications.

The key thing that brands need to know in social is that it’s all individual – what works for someone might not necessarily work for you. An individual approach is what’s you need, a way of determining what’s best for you and your brand, specifically. This is how I approach each project – no generic templates, all original. Working to create something creative, fresh and memorable.

E-mail me at andrew@socialmediatoday.com or get in touch via the contact form below and I’ll respond ASAP

Or I’m always checking in on Facebook, TwitterPinterest and Google+

Profile photo by Susan Gordon-Brown

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