Will Meerkat Survive?

Meerkat

So Meerkating is now a thing. The immensely popular live-streaming app Meerkat has timed it’s rise to prominence in alignment with the annual South by Southwest Festival, leading to a perfect storm of Meerkats streaming from every talk, launch and dinner event. And it’s fun – it’s amazing to have such a level of access to the festival and it’s participants – the closest many of us, particularly those of us in other parts of the world, will ever get to actually being there and experiencing the event as it happens. I’ve loved jumping onto a Meerkat stream and getting Brian Fanzo’s perspective or Gary Vaynerchuck’s insight, all happening right there, as I watch. There’s a lot to like about Meerkat – but it’s time in the sun may be short-lived.

Up Periscope

In January, Twitter purchased Periscope, a video-streaming service that offers the exact same capabilities as Meerkat, and then some. Twitter’s been working with Periscope since November 2014, and was reportedly polishing the beta version when Meerkat – which was built in just 8 weeks – was released into the social sphere. Reports thus far have indicated that Periscope operates in much the same way as Meerkat – it will function as a separate app and enable Twitter users to create live streams, the links to which are tweeted out to your Twitter followers (or to selected users). Periscope will also give users the chance to view live streams or watch previously recorded ones, something not on offer via Meerkat. Another point of difference is that comments posted on Periscope won’t show up in your Twitter stream – not sure if this is a positive or negative at this stage. While it is odd seeing half messages or seemingly random interactions show up in your Twitter stream – which are actually responses to a Meerkat that user is watching – those conversation fragments can also spark interest in checking out the link yourself – time will tell if this has any effect on viewers.

Reports have suggested that Periscope is a far more polished and functional affair – which makes sense, given the short dev time for Meerkat – but has Periscope missed the boat and enabled Meerkat to establish a following?

Riding the Blue Bird

There is one other thing working against Meerkat – it’s been built on the back of Twitter’s network. As stated in the Meerkat documentation ‘everything that happens on Meerkat happens on Twitter’, and this could work against them as, effectively, a competing service. Already, Twitter’s moved to restrict Meerkat’s access to it’s social graph. While it’s unlikely Twitter would cut Meerkat off completely, building their network on Twitter’s land could prove problematic when Periscope does, eventually, get released – though some have also noted that this strategy may end up working in Meerkat’s favour.

The Race or the Service?

There was a question posted in a SXSW event over the weekend – an event I was watching via Meerkat – and it somewhat gets to the heart of the questions over the future of Meerkat and whether the app will exist long-term. The question, posed by Bryan Kramer, was:

My response to this is that the functionality of Meerkat is an extension of social connectivity – it brings everything another step closer. That’s really the ultimate goal of social media, to facilitate connections between people and groups and enable everyone to be part of the wider conversation. That’s the ethos that Mark Zuckerberg stands by, the mission to connect everyone and harness the power of collaboration to bring about real connection and, ideally, real change. In this vein, Meerkat is a perfect extension of such capacity – it’s the next step, allowing anyone to broadcast easily and in real-time to the rest of the world. And in that sense, the platform itself isn’t really the thing.

Whether it’s Periscope or Meerkat – or something else we haven’t even heard of, Meerkat’s live-streaming functionality is exciting and innovative – and it’s already got of the world’s best social media minds enamoured and thinking about how to utilise it in new ways. While I anticipate Periscope being being a great product, even if it does succeed Meerkat, time spent learning and seeing what you can do via Meerkat won’t be wasted. And maybe there’s room for both apps in the market – maybe some people will better align to the DIY-feel of Meerkat and refuse to use Periscope even if it is better. It’s likely that this window of opportunity Meerkat’s been afforded will enable it to establish a loyal audience of some kind – but regardless of how it pans out, the important element to note here is the functionality, the new capability and capacity being offered by live-streaming video. Network capacity of the past would’ve meant such innovation was simply impossible. But now, you might get the opportunity to experience celebrity events from the front row, live streamed by your favourite celebrity him or herself, access you’d never have dreamed of – and a powerful vehicle for engagement and building community.

Rather than worrying about who’ll win the race, take a moment to take in the spectacle of the event. It’s a fun ride that’s worth getting onto.

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