There’s a lot of misconceptions about social media and digital marketing.
I’ve seen all the different reasons for and against social as a business and marketing medium, and I understand where those negative beliefs stem from.
- It’s of no interest to us.
- It takes too long to learn.
- It’s too risky, too easy to make mistakes in a public forum.
I’ve heard these, I know what you mean. But agree with it or not, social media is becoming a critical business platform. Having a solid online presence is already a must, and changes in consumer behaviour are making it increasingly important for brands to highlight their expertise through online content and the establishment of an active presence within the social media landscape. Without an active digital presence, businesses will lose ground, it’s that simple. But of course I’d say that. Of course all the industry-types are going to tell you this, try to sell you on the idea that you need them. What you really need is an honest assessment, a realistic idea of what your business, specifically, can achieve with social media.
The questions you need answered are:
- What can social media do for your business?
- How much will it cost?
- How much time and effort will it take?
The answer to all of these will be specific to your business and its needs. In order to maximise what you can do, what you need, above all else, is good advice. You need a helpful, dedicated breakdown of what’s possible, without the industry jargon or pushy sales pitch. What’s possible for your business? Get in touch and let me break down the opportunities available for you.
I’m an internationally published and award-winning author and blogger, with hundreds of works in circulation. My professional career experience is in media monitoring – for more than 12 years I was a key manager in the Asia Pacific region’s largest media intelligence firm, helping clients locate, evaluate and action keyword mentions across all forms of traditional and digital media. My experience in these two fields has given me a unique perspective on social – coming from a traditional media business, I’ve been able to see the shift that social has caused, the affect it’s had on the wider communications landscape. Like many, I didn’t think it would become as influential as it has, but as it’s shifted, so too have my attentions, and I’ve worked tirelessly to stay on top of growing trends and industry changes in order to understand how businesses can utilise them to best effect.
I’m an established voice in the social media field, with articles regularly published on reputed industry websites like Social Media Today (where I’m one of the ‘Best Thinkers’), the HootSuite blog, Firebrand Talent’s ‘Ideas Ignition‘, Business 2 Community, SavvySME and LinkedIn. My pieces have been read and shared through social networks hundreds of thousands of times and have enabled me to establish connections with industry leaders and influencers.
The key philosophy of my work is:
Attention to detail is the difference between good and great
My goal is to provide the highest quality writing services and social media advice to help business formulate affordable and sustainable strategies that are in-tune with their specific needs and budgets. If you have an idea of what you’d like to achieve with your online and social media presence, I can help you get there. Seeking someone to create high quality written content? I’m your man.
If you’d like know more about whether I can assist your business – or you just want to get an idea of whether I’d suit what you’re after – send me a note via e-mail, on Twitter, Google+ or on LinkedIn, with a link to your existing website (if you have one) and I’ll advise on what I can do to help. Even if you’re not 100% sure of what you need, let me know and I’ll give you an idea of what’s possible.
Click on any of the images below to read my Social Media Today posts.